As the world began to crawl out from under its Hermit crab shell in the fall of 2022, Elevation and the Visa Waiver Program (Powered by ESTA) greeted an eager post-pandemic traveling community by attending trade and travel exhibitions around the world, which included Germany, Japan, London, Netherlands, and Spain.
Elevations’ Creative Director and Writer, Ron Huey, has spent his career coming up with simple ideas to solve complex problems. As members of the team marvel at his creative concepts, we often wonder…how does he do it? We asked the mastermind himself what he finds to be the key to good creative.
It is tremendously rewarding when one supports a client/partner’s perseverance to get something over the finish line.
Such is the case with U.S. Customs and Border Protections Visa Waiver Program powered by ESTA Leadership. Elevation is honored to have created and launched the ESTA Mobile App campaign internationally in six countries this past month. The strong initial results are making us all the more excited to launch this in even more Visa Waiver Program countries.
The campaign utilizes a broad mix of digital and video assets, making it both whimsical and insightful. You will find Peter Max-inspired animations, destination pins living large, and a phone in your FACE!
Banner Ads
Pin Drop Spots
Phone Face Spots
We have supported and worked with ESTA for almost a decade and I am humbled and proud that our team always seeks to break new ground and challenge themselves to find new adventures (pun intended).
Tip of the hat to our gang of Account and Creative wizards (Amanda, Harrison, Ronnie, Taylor, Laurent, Todd, and Ethan) and to the magicians at Hero Post in Atlanta! Onward and Upward.
– Jimmy
From Miami to Mexico, the entire Elevation family (our whole village!) came together for our first annual Todos un Pueblo Summit—which provided a chance to gather in person, feast on the tastiest food in DC (which included a special lunch expertly prepared by El Chalan’s former chef, Gregorio Pumarino), celebrate milestones and get our creative juices flowing. Often, when we are immersed in our daily responsibilities, we don’t have a chance to learn about the successes or challenges of other projects. This special event changed all that. Each of us now holds a deeper appreciation for all the great work being done across the agency—and around the world!
Isn’t that always the case though? Quality family time can strengthen bonds and spark enthusiasm and love. Cheers to what’s next in 2023—a year brimming with creative promise and growth.
An integral part of the Elevation family and a true wordsmith, we asked Kim what her secret to good copywriting was.
In the 20 years since, that once small but mighty agency has evolved into an international, multi-cultural communications firm with customers and campaigns that span the globe.
Washington D.C. Agency launches revitalized digital marketing campaign titled “Issues that Matter. Ideas that Elevate.”
During the worst of the pandemic, building construction efforts continued and workers were considered “essential” – although they were not treated as such. Elevation developed the “You Are Essential” campaign to emphasize laborers’ rights to a safe workplace (even in a pandemic), paid sick leave, pandemic sick leave, workers’ compensation, and accurate wages and overtime pay. The campaign ran on digital platforms, social media channels, and radio, and generated more than 500 inquiry calls.
As U.S. Customs and Border Protection (CBP) deploys biometric identity verification solutions at airports nationwide, Elevation has been leading the consumer-facing signage efforts. Working closely with the client, the Elevation team coordinates virtual site visits for each airport and meets with key CBP field personnel and airport authority staff.
Elevation is an award-winning,
full-service communications company with its roots in multi-cultural advertising.
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