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Center for Disease Control

CDC_Tips3_Felicita_Tip
CDCCORP3027_Felicita
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http://www.elevation-us.com/wp-content/uploads/2015/03/Brett_and_Felicita_s_Tip_Dual_Language___855__30.mp4.mp4
http://www.elevation-us.com/wp-content/uploads/2015/03/Rose_s_Tip_Spanish___855__30.mp4.mp4

Radio Ads:

http://www.elevation-us.com/wp-content/uploads/2015/05/VCDC0204000_Rose-Tip-Spanish_855_REV-30.mp3

 

http://www.elevation-us.com/wp-content/uploads/2015/05/VCDC0205000_Felicita-Tip-Spanish_855_REV-30.mp3
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In 2012, the CDC launched the Tips from Former Smokers Campaign to educate the public on the dangers of smoking. The CDC noted that 1 in 8 adults with Hispanic/Latino Heritage smoke cigarettes, the majority of whom are from Puerto Rico, Cuba, and Mexico. CDC developed a series of firsthand testimonials from ex-smokers living with smoking-related diseases. The emotionally raw campaign was designed to show the devastation smoking causes, in a far more compelling way than merely citing statistics, dangers and warnings.

Elevation developed tactical media buys to support a dual-language execution strategy for the campaign, targeting predominantly Puerto Rican and Cuban audiences in Florida and Mexican audiences in Texas. The blend of a stirring campaign with a highly targeted media placement maximized the campaign’s reach and effectiveness.

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