Elevation
  • Home
  • Wait. What?!
  • The How
  • The Work
  • La Familia
  • About Us
  • Let’s Talk
  • News
  • Home
  • Wait. What?!
  • The How
  • The Work
  • La Familia
  • About Us
  • Let’s Talk
  • News

Global Tax

Global Tax_Collaterals 2
Global Tax_Coloring book
http://www.elevation-us.com/wp-content/uploads/2015/04/Global-Tax__Vampire_hires_tv_x264.mp4
http://www.elevation-us.com/wp-content/uploads/2015/04/Global-Tax__MONSTER_hires_x264.mp4
0

Elevation’s challenge in 2007 was to re-brand for minority audiences a small tax accounting business located in the Washington, D.C. area so that it could better compete with much larger companies such as H&R Block and Jackson Hewitt. The challenge included a strategic re-assessment of the current brand position, creating a new logo, developing a new slogan, revamping the website and crafting an ad campaign to drive traffic to various Global Tax locations.

The design solution was centered on “Making Taxes Fun” through an animation concept depicting Global Tax as the super hero who defends taxpayers against the IRS. The television spots and accompanying graphic tools more than achieved the company’s goals, leading to the opening of nine outlets in the Washington D.C. region. In 2008, the campaign was awarded the Advertising Age TV Gold Award during the 10th annual Hispanic Creative Advertising Awards.

Back to The Work

About us

Elevation is an award-winning,
full-service communications company with its roots in multi-cultural advertising.


Social

Latest news

Technology + Our Officers
Pedestrian Processing
The Time is Now
e-SAFE Branding
Eagle Video
Ronald Reagan Building CBP Lobby Redesign
Enrollment Center Redesign
CBP Traveler Satisfaction Survey
Fake Goods, Real Dangers!
Effie Award Tips Campaign
Elevación Lands Ten-Year CDC Contract

Contact us

Elevation
1027 33rd Street Northwest,
Suite 260
Washington, DC 20007
(202) 380-3230

Send message

© 2021 Elevation.