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This past November, Ava and Catherine headed south to the Miami International Airport (MIA) to meet a special guest and film an exciting new video for their Trusted Traveler Programs (TTP) clients at U.S. Customs and Border Protection (CBP). Just in time for the holidays, Santa Claus himself joined the Elevation team to help highlight the benefits of Global Entry.

The video opens with Santa landing his sleigh on the runway and making his way towards security, bringing smiles to the faces of travelers as he walks by. He stops at the Global Entry Portal, captures his photo, and proceeds through security, demonstrating how seamless the process is. At baggage claim, Santa retrieves his many gifts, preparing for his worldwide gift delivery.

By following Santa’s journey throughout the airport, we aim to communicate the program’s key advantages effectively. After all, it’s a big deal that Santa trusts Global Entry when flying internationally, especially during this very important time of the year. Plus, it is a great way to spread some holiday cheer.

With a quick turnaround time, the Elevation team worked quickly with Creative Director Juan and Executive Producer Elias to bring this video to life. The team for this project included producers, videographers, make-up artists, audio technicians, and many more. All worked collaboratively to bring this holiday concept to life.

This video is featured on the CBP website and has been distributed across CBP’s external communications channels. Stakeholder partners are also encouraged to share the video with their audiences to help amplify the message and add a little extra festive spirit to their communications. Check out the video on Elevation’s social media pages and on CBP’s official YouTube channel!

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How did that happen? In 2004, the U.S. Border Patrol gave a small, passionate Hispanic creative agency (yes, Elevation!) a golden opportunity…The chance to develop a campaign to dissuade migrants from making the deadly trek across the Southern border. Our award-winning work on No Mas Cruces en la Frontera (“No more crossings/crosses on the border”) ran consistently throughout Mexico and the U.S. for more than a decade.

Not only was that campaign a singular success, but it also opened doors to many other initiatives and a magical alliance and friendship we value immensely. We proudly continue on the path of cultivating our own deep expertise and commitment to the significant issues addressed by the U.S. Border Patrol mission.

It is not a stretch to say that were it not for the U.S. Border Patrol, Elevation would not be the agency we are today.

We raise a glass to 100 years and celebrate all the men and women who have served U.S. Border Patrol past and present. And we thank you for that service.

Honor First!

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This was an excellent way for our client to give an in-depth overview of the new ESTA Mobile App, the requirements of the Visa Waiver Program, and CBP programs like Global Entry and MPC.

Listen to the full episode here!

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Account Executives, Amanda and Harrison, headed to L.A. to promote the Visa Waiver Programand make key connections with industry stakeholders. IPW once again reminded us what it truly means to “work hard, play hard”.

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Elevation Creative Director, Ron Huey, explains the energy and inspiration behind our powerful “Phone Face” ads for the Visa Waiver Program powered by ESTA. These ads are a testament that client trust + innovative ability = top-notch creative.

The post Behind the Campaign: ESTA Phone Face appeared first on Elevation.

Elevation is once again honored to be recognized by GrowthLab’s report of the top 100 marketing communications firms serving U.S. federal agencies. This year, Elevation is proud to be ranked in three different categories and to be named the #1 Small Business.

Highlights from the report include:

• Elevation was recognized as the #1 agency in the Small Business category, much thanks to our continued work with HHS, DHS, CBP, and the Export-Import Bank.
• Elevation ranked #6 on GrowthLab’s Top 25 list of “Movers & Shakers,” based on a 102.15% increase in our prime contract revenue from 2022 to 2023.
• And, we secured the #7 spot on GrowthLab’s Top 100 Federal Marketing Communications Leaders for FY23.

“We are humbled to land the top spot on the Small Business list and to be recognized alongside so many industry leaders,” said Jimmy Learned, President of Elevation. “Thriving amid such great competition is no small feat and is a testament to our ability to build trusting client partnerships, evolve our capabilities, and challenge ourselves again and again. It continues to be an amazing and magical journey.”

GrowthLab’s report details industry-wide rankings, highlighting firms that have made the biggest moves over the past year in terms of new contract value captured. The report also takes an in-depth look at agencies primed for continued growth in the public sector. GrowthLab notes that while a number of firms like Elevation made huge strides in the federal space between 2022 and 2023, even more experienced dramatic declines in public sector revenue.

To compile the list of federal marketing communications leaders, GrowthLab mined FY23 prime contract award data, noting which companies saw the biggest growth and offering industry-related contextual commentary. The full report can be downloaded here.

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