Marketing Archives - Elevation

Elevation Launches Two-Part Global Entry Awareness Campaign

Elevation — Tue, 23 Dec 2025 20:10:45 +0000

The holiday season often brings tales of travel woes, but with the continued global expansion of Global Entry, Elevation, and CBP are excited to launch a dynamic campaign showcasing the exceptional benefits of this Trusted Traveler Program. We’re proud to unveil our new two-part Global Entry campaign, designed to raise awareness among travelers and demonstrate how the program simplifies the international arrival process when entering the U.S.

On a global level, we’re highlighting the perks of secure and expedited travel in key countries such as Germany, Croatia, Argentina, Japan, and South Korea. Meanwhile, our domestic efforts focus on promoting the Global Entry Mobile App in major U.S. travel hubs, including Philadelphia, Boston, and Atlanta. Through a combination of coordinated outreach, refreshed creative assets, strategic partnerships, and targeted paid media initiatives, this campaign aims to educate travelers about Global Entry, showcase its mobile tools, and deliver a seamless, faster arrival experience into the U.S. We’re excited to see how this initiative increases traveler awareness, boosts engagement, and drives adoption of the program.

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Elevation Produces Holiday Promotional Video for Global Entry

Elevation — Wed, 17 Dec 2025 19:23:34 +0000

This past November, Ava and Catherine headed south to the Miami International Airport (MIA) to meet a special guest and film an exciting new video for their Trusted Traveler Programs (TTP) clients at U.S. Customs and Border Protection (CBP). Just in time for the holidays, Santa Claus himself joined the Elevation team to help highlight the benefits of Global Entry.

The video opens with Santa landing his sleigh on the runway and making his way towards security, bringing smiles to the faces of travelers as he walks by. He stops at the Global Entry Portal, captures his photo, and proceeds through security, demonstrating how seamless the process is. At baggage claim, Santa retrieves his many gifts, preparing for his worldwide gift delivery.

By following Santa’s journey throughout the airport, we aim to communicate the program’s key advantages effectively. After all, it’s a big deal that Santa trusts Global Entry when flying internationally, especially during this very important time of the year. Plus, it is a great way to spread some holiday cheer.

With a quick turnaround time, the Elevation team worked quickly with Creative Director Juan and Executive Producer Elias to bring this video to life. The team for this project included producers, videographers, make-up artists, audio technicians, and many more. All worked collaboratively to bring this holiday concept to life.

This video is featured on the CBP website and has been distributed across CBP’s external communications channels. Stakeholder partners are also encouraged to share the video with their audiences to help amplify the message and add a little extra festive spirit to their communications. Check out the video on Elevation’s social media pages and on CBP’s official YouTube channel!

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ESTA Takes on ACTA

Elevation — Fri, 20 Sep 2024 19:20:52 +0000

Amanda and Harrison, ESTA Account Executives, traveled across the border to attend the Eastern Canada Travel Industry Summit, hosted by the Association of Canadian Travel Agents. Their mission was to update Canadian travel industry professionals on the latest U.S. entry requirements for non-Canadian passport holders. The energetic duo shared key updates on the Visa Waiver Program, built valuable connections with industry partners, and couldn’t help but fall in love with the vibrant city of Toronto. The two highlights of the trip? Breakfast at Tim Horton’s and Harrison convincing Amanda that the CN Tower was actually named the “Drake Tower.”

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Live From IPW: ESTA & Entry Requirement Update

Elevation — Thu, 06 Jun 2024 17:06:03 +0000

Amanda and Harrison got to go behind the scenes of a podcast recording during their adventures at IPW. The team attended the conference, put on by U.S. Travel Association, with our clients at U.S. Customs and Border Protection to promote the Visa Waiver Program. As they continued to spread awareness of the program, they scored the opportunity for ESTA Branch Chief, Macharia Davis, to record an episode of Brand USA’s “Talks Travel” Podcast.

This was an excellent way for our client to give an in-depth overview of the new ESTA Mobile App, the requirements of the Visa Waiver Program, and CBP programs like Global Entry and MPC.

Listen to the full episode here!

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Elevation Takes on L.A.

Elevation — Thu, 16 May 2024 19:46:26 +0000

There’s never a dull day at the U.S. Travel Association’s IPW Conference. This year’s conference included California vibes, live music from the legendary Diana Ross, and opportunities to participate in insightful podcasts & panels.

Account Executives, Amanda and Harrison, headed to L.A. to promote the Visa Waiver Programand make key connections with industry stakeholders. IPW once again reminded us what it truly means to “work hard, play hard”.

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ITB Berlin 2024

Elevation — Fri, 15 Mar 2024 14:19:36 +0000

Another successful client conference down! ITB Berlin 2024 is a wrap. The conference hosted over 5,500 exhibitors from 170 countries this year, along with over 100,000 attendees and travel representatives. Senior Account Executive, Amanda, headed to Germany with our clients at the Visa Waiver Program powered by ESTA to inform travelers about the program, talk about the NEW ESTA mobile app, and meet with stakeholders.

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The ESTA Mobile App Gains Global Buzz

Elevation — Tue, 27 Feb 2024 18:08:47 +0000

Behind every brand awareness campaign are two goals: gain positive recognition and earn media buzz. In June 2023, we worked hand-in-hand with our clients at U.S. Customs and Border Protection to launch the official ESTA Mobile App. With campaigns running in six prominent countries, the news spread rapidly gaining attention from hundreds of global media outlets and thousands of travelers. From its launch to now, the ESTA Mobile App has been written about in 165 articles resulting in over 5.14 billion views. The team is excited to promote this new development and continue to capture the attention of travelers all over the world!

https://www.elevation-us.com/wp-content/uploads/2024/02/SnapTik_App_7339925621776157995-HD.mp4

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Ask Laurent: What’s your favorite campaign you’ve worked on at Elevation?

Elevation — Tue, 20 Feb 2024 18:29:26 +0000

From centaurs to wind-surfing, Laurent can do it all! Long-time Elevation Art Director, Laurent Baiettini, is a core member of Team Elevation. He works hard to bring any idea from the team or our clients to life. He has worked on hundreds of campaigns, but the two that take the cake as his favorites are “Get Your Preak On” and the “ESTA Mobile App”. Laurent’s passion for design and endless imagination constantly challenge the team to think outside the box.

https://www.elevation-us.com/wp-content/uploads/2024/02/SnapTik_App_7321769569540951339-HD-2.mp4

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All Around the World with Elevation

Elevation — Mon, 31 Jul 2023 17:00:54 +0000

As the world began to crawl out from under its Hermit crab shell in the fall of 2022, Elevation and the Visa Waiver Program (Powered by ESTA) greeted an eager post-pandemic traveling community by attending trade and travel exhibitions around the world, which included Germany, Japan, London, Netherlands, and Spain.

In line with a resilient Hermit crab changing shells, TEJ 2022 in Tokyo started the year of travel and trade expos with a bang and was aptly nicknamed “Taking on a New Era-Restart.” With a profound appreciation for new beginnings and the opportunity to inspire travelers around the world once again, Elevation attacked this opportunity with new and improved creative assets, highlighted by ESTA-san, an anime-inspired character that helped connect Japanese culture with the Visa Waiver Program attract the Japanese audience to the ESTA booth throughout the duration of TEJ (ESTA-san lives on in the U.S. Embassy in Japan).

The same inspired and refreshed passion was sustained through the ensuing travel shows and expos. Particularly successful was the U.S. Trivia game, which was spearheaded by Amanda Mahon (who drew multiple comparisons to Meredith Vieira for her Gameshow host performances), which served to get booth visitors excited about travel to the U.S. and allow them to compete against one another on their knowledge of U.S. destinations/landmarks through sports, movie, and history questions. Combined with geo-fenced digital campaigns that targeted the locations of the respective trade shows and meeting face-to-face with travel agencies/tour operators, these approaches helped create excitement and build connections with international communities to bridge a gap that was created during the pandemic.

The work to get back to (and build upon) pre-pandemic travel industry results continues with the launching of the newly released ESTA mobile app and building relationships with travel communities worldwide with upcoming shows in Germany, London, and a first-time visit to Singapore.

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Issues that Matter. Ideas that Elevate.

Elevation — Sun, 23 May 2021 13:44:48 +0000

Agency launches revitalized digital marketing campaign

Over the last several years, crucial progress has stalled on several life-threatening global initiatives, including climate change, human rights, health and social welfare, cyber security, and many others. After much reflection following the pandemic, the Elevation team vowed to actively pursue opportunities where we can apply our expertise and talents to amplify the global conversation, affect change, and accelerate progress. It is with these goals in mind that we launched our new digital marketing campaign titled “Issues that Matter. Ideas that Elevate.”

Check out our new microsite to learn more!

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