Category Archives: public outreach

CMS Taps Elevation for 9th Consecutive Year to Lead Outreach

By | advertising, healthcare, public outreach | No Comments

The Centers for Medicare & Medicaid Services (CMS) Campaign Encourages Enrollment in Health Insurance Plans as Part of Affordable Care Act

Shortly after Elevation completed work on the 2020-2021 Health Insurance Marketplace Public Education and Outreach Campaign, the agency was awarded a new contract by CMS to lead its 2021-2022 efforts as well. This will be the ninth consecutive year that Elevation has developed campaigns to encourage and motivate uninsured Hispanics to purchase or re-enroll in health insurance through the Health Insurance Marketplace at CuidadoDeSalud.gov.

Elevation (Elevación) and its partner Edelman executed a digital, multi-market campaign for the Health Insurance Marketplace Open Enrollment period between November 1, 2020 and December 15, 2020. Campaign target audiences included Spanish-reliant Healthy & Young Hispanics, ages 18-34. The campaign ended with more than 8.2 million plan selections across 47 states. In year-over-year enrollment comparisons, there is a growing trend in plan selections which increased 6.6% from 2020, 6.3% from 2019, and 2.2% from 2018.

Pedestrian Processing Creative for Land Border Ports of Entry

By | advertising, branding, contracts, display, government, public outreach, redesign | No Comments

We have recently been tasked by CBP and land border ports of entry to help guide passengers through the ports as they are now being processed by facial biometrics.Our client has asked for friendly, easy to understand, and “whimsical” creative.  We created a “Pocoyo” style video, illustrated in house to help passengers understand the simple tasks they need to perform in order to enter the country.

A little behind the scenes of the process, our artist gives us 4 character styles to choose from. These are some of the original sketches that were eventually animated and brought to life!