Uncategorized Archives - Elevation https://www.elevation-us.com/category/uncategorized/ Advertising Agency in Washington, DC Thu, 28 Dec 2023 20:25:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.7 https://www.elevation-us.com/wp-content/uploads/2026/03/Elevation-logos-only-Vs-All-colors-copy-1-50x50.png Uncategorized Archives - Elevation https://www.elevation-us.com/category/uncategorized/ 32 32 Ask Pablo: What is your first step when approaching a new project? https://www.elevation-us.com/ask-pablo-what-is-your-first-step-when-approaching-a-new-project/ Sun, 01 Oct 2023 20:10:31 +0000 https://www.elevation-us.com/?p=2586 Vice President, Pablo has been on HUNDREDS of projects over the past 20+ years. He does so with a clear approach each time so our team asked him about his...

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]]> Vice President, Pablo has been on HUNDREDS of projects over the past 20+ years. He does so with a clear approach each time so our team asked him about his process when tasked with a new client request.

Pablo’s first step when approaching a new project is assessing which players are the right fit for the task and what that team can bring that is new and fresh to it to make it exceed all expectations.

 

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]]> Elevation Leads Hispanic Efforts for CDC’s Quit Now Campaign https://www.elevation-us.com/elevation-leads-hispanic-efforts-for-cdcs-quit-now-campaign/ Thu, 20 May 2021 14:16:24 +0000 https://www.elevation-us.com/?p=2372 In 2012, the Centers for Disease Control (CDC) launched the Tips from Former Smokers (TIPS) Campaign to educate the public on the dangers of smoking. At the time, the CDC noted that 1 in 8 adults with Hispanic/Latino Heritage smoked cigarettes. Since then, Elevation has supported numerous aspects of the award-winning CDC campaign. Most recently, serving as a subcontracting partner of Plowshare, Elevation led the Hispanic social media efforts to create awareness and prompt engagement and supported the Spanish-language TV integration efforts for this multi-year outreach campaign.

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]]> In 2012, the Centers for Disease Control (CDC) launched the Tips from Former Smokers (TIPS) Campaign to educate the public on the dangers of smoking. At the time, the CDC noted that 1 in 8 adults with Hispanic/Latino Heritage smoked cigarettes. Since then, Elevation has supported numerous aspects of the award-winning CDC campaign. Most recently, serving as a subcontracting partner of Plowshare, Elevation led the Hispanic social media efforts to create awareness and prompt engagement and supported the Spanish-language TV integration efforts for this multi-year outreach campaign.

In 2020, the TIPS campaign goal was to generate Spanish-language calls to 1-855-DEJELO-YA, utilizing a custom “telethon-style” programming approach — Línea de Ayuda (LDA) — localized by market. In spite of the pandemic, Elevation continued to roll out the campaign to maintain awareness of CDC’s resources to help Latino audiences quit smoking. Call volume reached at least 6,500 attributable calls due to these LDA integrations. The LDA programming garnered an impressive 78% share of the overall 2020 Spanish-language call volume.

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