Pedestrian Processing Creative for Land Border Ports of Entry

We have recently been tasked by CBP and land border ports of entry to help guide passengers through the ports as they are now being processed by facial biometrics.Our client has asked for friendly, easy to understand, and “whimsical” creative.  We created a “Pocoyo” style video, illustrated in house to help passengers understand the simple tasks they need to perform in order to enter the country.

A little behind the scenes of the process, our artist gives us 4 character styles to choose from. These are some of the original sketches that were eventually animated and brought to life!