Elevation
  • Home
  • Wait. What?!
  • The How
  • The Work
  • La Familia
  • About Us
  • Let’s Talk
  • News
  • Home
  • Wait. What?!
  • The How
  • The Work
  • La Familia
  • About Us
  • Let’s Talk
  • News

American Lung Association

ALA_Dioramas
F_A_ALA_BROCHURE_18 x 6_BACK_C
bus_shelter_stupidiota in location
devil
https://www.elevation-us.com/wp-content/uploads/2015/04/sims-60-NL_hi_res_x264.mp4
https://www.elevation-us.com/wp-content/uploads/2015/04/ALA_hitman_subs_x264.mp4
https://www.elevation-us.com/wp-content/uploads/2015/04/ALA_cowboy_subs_x264.mp4
1

In our work for the American Lung Association (ALA), we were charged with targeting African Americans, Hispanics, Lesbians/Gays/Bisexuals/Transgenders (LGBTs), and at-risk youth. Because each audience had distinct motivators and a different set of values/beliefs, Elevation pursued a uniquely targeted approach for each.

For African Americans, we engaged local heroes, including NFL Hall of Famer, Darrell Green and NBA star Caron Butler. Calls to the Quitline rose more than 500 percent in 3 years, with 90 percent coming from African Americans and more than 50 percent from the Medicaid and under-insured populations. For Hispanics, Elevation focused on the emotional and psychological aspects of smoking. Ads portrayed the different demons Latinos face in terms of quitting, from immigrant loneliness and the need for support to the secondhand smoking impact on relatives who live together. For the LGBT community, testing showed that smokers wanted a more positive approach in messaging. Ads featured a diverse LGBT group of people in a positive light, extending their hands toward an individual who needed help to quit.

In all of these distinctly different campaign approaches, Elevation made it matter for each target audience.

Back to The How Back to The Work

About us

Elevation is an award-winning,
full-service communications company with its roots in multi-cultural advertising.


Widget Area 2

Click here to assign a widget to this area.

Recent News

  • Issues that Matter. Ideas that Elevate.
  • Elevation Helps LiUNA Launch “Essential” Recruiting Campaign
  • Even in COVID, Elevation Ensures the Signs Are Up
  • Elevation Leads Hispanic Efforts for CDC’s Quit Now Campaign
  • Elevation Inks Deal with Schmidt Futures for CDT Recruiting Campaign
  • CBP Once Again Selects Elevation for 5-year BPA Contract
  • CMS Taps Elevation for 9th Consecutive Year to Lead Outreach
  • Elevation Recognized in Three Categories on GrowthLab’s Top 100 MarComm Firms Serving Federal Agencies

Contact us

Elevation
1027 33rd Street Northwest,
Suite 260
Washington, DC 20007
(202) 380-3230

Send message

© 2023 Elevation.