I take to heart what Franklin Delano Roosevelt once said: “The only thing we have to fear is fear itself.” You see, I am either totally crazy or a hopelessly romantic. From an early age, I was always interested in communications, always seeking new experiences. After graduating from college in my native Spain, I got the opportunity to come to the States… without knowing a word of English… without knowing a soul… well maybe one. I said, what’s there to fear? And the rest is history.
Today, it is advertising that holds most sway with me. I love the combination of creative and analytical thinking, the fast pace and the people I work with. I’m privileged to have worked with great brands, particularly Excel Communications, Procter & Gamble, Wendy’s International, The Washington Post, NIH and the Ad Council among many. And I have been incredibly blessed to have been involved with some of “Hispanic America’s” most important political races of our time.
Well, that’s my life in 200 words or less. If there is a challenge out there, just give me a call.