Behind every brand awareness campaign are two goals: gain positive recognition and earn media buzz. In June 2023, we worked hand-in-hand with our clients at U.S. Customs and Border Protection to launch the official ESTA Mobile App. With campaigns running in six prominent countries, the news spread rapidly gaining attention from hundreds of global media outlets and thousands of travelers. From its launch to now, the ESTA Mobile App has been written about in 165 articles resulting in over 5.14 billion views. The team is excited to promote this new development and continue to capture the attention of travelers all over the world!
