Monthly Archives: May 2021
During the worst of the pandemic, building construction efforts continued and workers were considered “essential” – although they were not treated as such. Elevation developed the “You Are Essential” campaign to emphasize laborers’ rights to a safe workplace (even in a pandemic), paid sick leave, pandemic sick leave, workers’ compensation, and accurate wages and overtime pay. The campaign ran on digital platforms, social media channels, and radio, and generated more than 500 inquiry calls.
As U.S. Customs and Border Protection (CBP) deploys biometric identity verification solutions at airports nationwide, Elevation has been leading the consumer-facing signage efforts. Working closely with the client, the Elevation team coordinates virtual site visits for each airport and meets with key CBP field personnel and airport authority staff.
In 2012, the Centers for Disease Control (CDC) launched the Tips from Former Smokers (TIPS) Campaign to educate the public on the dangers of smoking. At the time, the CDC noted that 1 in 8 adults with Hispanic/Latino Heritage smoked cigarettes. Since then, Elevation has supported numerous aspects of the award-winning CDC campaign. Most recently, serving as a subcontracting partner of Plowshare, Elevation led the Hispanic social media efforts to create awareness and prompt engagement and supported the Spanish-language TV integration efforts for this multi-year outreach campaign.
Elevation is pleased to announce a new deal with Schmidt Futures to provide a variety of marketing and communications services in support of its efforts to build the Center for Digital Talent (CDT).
U.S. Customs and Border Protection (CBP), the unified border agency within the Department of Homeland Security (DHS), awarded Elevation a 5-year Blanket Purchase Agreement (BPA) to support integrated marketing, advertising, public awareness, and outreach efforts. This is Elevation’s second consecutive 5-year BPA contract with CBP, although we have served the agency with marketing and communications services for nearly two decades.
Shortly after Elevation completed work on the 2020-2021 Health Insurance Marketplace Public Education and Outreach Campaign, the agency was awarded a new contract by CMS to lead its 2021-2022 efforts as well. This will be the ninth consecutive year that Elevation has developed campaigns to encourage and motivate uninsured Hispanics to purchase or re-enroll in health insurance through the Health Insurance Marketplace at CuidadoDeSalud.gov.
Elevation was proud to be recognized by GrowthLab under three separate categories profiled in its first annual GL100 report – a comprehensive listing of the top 100 marketing communications firms serving the federal government.