Even in COVID, Elevation Ensures the Signs Are Up

Elevation Designs and Installs Signage for Biometrics Campaign at 15 U.S. Airports

As U.S. Customs and Border Protection (CBP) deploys biometric identity verification solutions at airports nationwide, Elevation has been leading the consumer-facing signage efforts. Working closely with the client, the Elevation team coordinates virtual site visits for each airport and meets with key CBP field personnel and airport authority staff.

To date, Elevation has outfitted more than 40 airports with signage. Efforts included developing both digital and print signage; facilitating signage translations; printing and shipping signage in a multitude of formats; and directing install teams at U.S.-based airports and Preclearance sites around the world (Canada, Ireland and the Bahamas to name a few). Signage is both instructional and promotional in nature and highlights aspects and features of the CBP biometric program.

Prior to COVID, Elevation conducted physical inspections and planned each implementation in person. With new pandemic-inspired processes and protocols, Elevation has been able to ensure projects are done correctly and efficiently even when managed remotely. Additionally, even though the project encountered budget constraints over the past year, the team found innovative ways to outfit each airport with the signage required, while still coming in under budget.