Category Archives: government

CBP Once Again Selects Elevation for 5-year BPA Contract

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Agency to Continue Providing Integrated Marketing Services to Support Wide-Ranging Initiatives

U.S. Customs and Border Protection (CBP), the unified border agency within the Department of Homeland Security (DHS), awarded Elevation a 5-year Blanket Purchase Agreement (BPA) to support integrated marketing, advertising, public awareness, and outreach efforts. This is Elevation’s second consecutive 5-year BPA contract with CBP, although we have served the agency with marketing and communications services for nearly two decades.

CBP was formed to safeguard America’s borders and enhance the country’s global economic competitiveness by enabling legitimate trade and travel. Under the BPA contract, projects may target national and international audiences as well as span any number of mission-critical initiatives, including border security, and immigration, agriculture, trade and travel.

Elevation was first selected by DHS in 2004, when the agency was tapped to create and launch the “READY” (or, in Spanish, LISTO) campaign for national disaster and emergency preparedness on behalf of the Federal Emergency Management Agency.

Elevation Recognized in Three Categories on GrowthLab’s Top 100 MarComm Firms Serving Federal Agencies

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First annual GL100 report ranks Elevation the #2 Small Business; 9th Overall; and 22nd on the Movers & Shakers List

In late 2020, Elevation was proud to be recognized by GrowthLab under three separate categories profiled in its first annual GL100 report – a comprehensive listing of the top 100 marketing communications firms serving the federal government. To compile the list of federal marketing communications leaders, GrowthLab mined FY19 prime contract award data, noting which companies saw the biggest growth and offering industry-related contextual commentary. A total of 1,609 companies, ranging in size from small boutiques to global enterprises, held prime contracts in 2019.

Elevation was ranked second on the list of Small Business leaders, a notable rise from its 23rd spot in 2018. Based on a 96% growth rate of its federal portfolio, Elevation was also named a Mover & Shaker, earning the 22nd rung on the Top 25 ladder. And overall, Elevation landed in the Top 10, with the 9th ranked spot on the Top 100 List.

“We are humbled to be recognized on this list of industry leaders,” said Jim Learned, President of Elevation. “We have been serving Federal Government clients for more than 18 years, since our very first contract with the Department of Homeland Security. We are especially proud that after all these years, we have been named a Mover & Shaker. It’s a testament to our ability to bring fresh thinking to government initiatives, to continually stretch ourselves and encourage our clients to do the same so that their communications resonate across an ever-changing landscape.”

According to the GL100 report, the Top 100 List represents a mix of industry bellwethers and young firms on the rise. The full report can be downloaded here.

The Most Important Technology – Our CBP Officers

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We have been all over the country getting cool shots of our CBPO officers down at the border, and in airports on the east and west coasts. With so much going on in the current political climate, these guys are often misrepresented or misunderstood. They process millions of travelers every single day, protecting and saving lives. With the new implementation of facial biometrics, processing travelers as they enter and exit the country, we need to remember the most important technology is the officers. That will never change!

 

Pedestrian Processing Creative for Land Border Ports of Entry

By | advertising, branding, contracts, display, government, public outreach, redesign | No Comments

We have recently been tasked by CBP and land border ports of entry to help guide passengers through the ports as they are now being processed by facial biometrics.Our client has asked for friendly, easy to understand, and “whimsical” creative.  We created a “Pocoyo” style video, illustrated in house to help passengers understand the simple tasks they need to perform in order to enter the country.

A little behind the scenes of the process, our artist gives us 4 character styles to choose from. These are some of the original sketches that were eventually animated and brought to life!