This year marks the 100th Anniversary of the U.S. Border Patrol, an agency with a vast and challenging mission and a workforce that embodies honor, commitment, and courage. For nearly 20 years, the Elevation team has had the unique privilege of working alongside many of these dedicated men and women.
The team attended the conference, put on by U.S. Travel Association, with our clients at U.S. Customs and Border Protection to promote the Visa Waiver Program. As they continued to spread awareness of the program, they scored the opportunity for ESTA Branch Chief, Macharia Davis, to record an episode of Brand USA’s “Talks Travel” Podcast.
There’s never a dull day at the U.S. Travel Association’s IPW Conference. This year’s conference included California vibes, live music from the legendary Diana Ross, and opportunities to participate in insightful podcasts & panels.
Account Executives, Amanda and Harrison, headed to L.A. to promote the Visa Waiver Programand make key connections with industry stakeholders. IPW once again reminded us what it truly means to “work hard, play hard”.
Elevation Creative Director, Ron Huey, explains the energy and inspiration behind our powerful “Phone Face” ads for the Visa Waiver Program powered by ESTA. These ads are a testament that client trust + innovative ability = top-notch creative.
Elevation is once again honored to be recognized by GrowthLab’s report of the top 100 marketing communications firms serving U.S. federal agencies. This year, Elevation is proud to be ranked in three different categories and to be named the #1 Small Business.
Another successful client conference down! ITB Berlin 2024 is a wrap. The conference hosted over 5,500 exhibitors from 170 countries this year, along with over 100,000 attendees and travel representatives. Senior Account Executive, Amanda, headed to Germany with our clients at the Visa Waiver Program powered by ESTA to inform travelers about the program, talk about the NEW ESTA mobile app, and meet with stakeholders.
Behind every brand awareness campaign, is the goal of gaining positive recognition and earned media buzz. In June 2023, we worked hand-in-hand with our clients at U.S. Customs and Border Protection to launch the official ESTA Mobile App.
One of the many perks of promoting the Visa Waiver Program powered by ESTA with our clients at U.S. Customs and Border Protection is being able to travel around the world promoting travel to the U.S.
As the world began to crawl out from under its Hermit crab shell in the fall of 2022, Elevation and the Visa Waiver Program (Powered by ESTA) greeted an eager post-pandemic traveling community by attending trade and travel exhibitions around the world, which included Germany, Japan, London, Netherlands, and Spain.
It is tremendously rewarding when one supports a client/partner’s perseverance to get something over the finish line.
Such is the case with U.S. Customs and Border Protections Visa Waiver Program powered by ESTA Leadership. Elevation is honored to have created and launched the ESTA Mobile App campaign internationally in six countries this past month. The strong initial results are making us all the more excited to launch this in even more Visa Waiver Program countries.
The campaign utilizes a broad mix of digital and video assets, making it both whimsical and insightful. You will find Peter Max-inspired animations, destination pins living large, and a phone in your FACE!
Banner Ads
Pin Drop Spots
Phone Face Spots
We have supported and worked with ESTA for almost a decade and I am humbled and proud that our team always seeks to break new ground and challenge themselves to find new adventures (pun intended).
Tip of the hat to our gang of Account and Creative wizards (Amanda, Harrison, Ronnie, Taylor, Laurent, Todd, and Ethan) and to the magicians at Hero Post in Atlanta! Onward and Upward.
– Jimmy
Elevation is an award-winning,
full-service communications company with its roots in multi-cultural advertising.
© 2024 Elevation.
