The Centers for Medicare & Medicaid Services (CMS) Campaign Encourages Enrollment in Health Insurance Plans as Part of Affordable Care Act
Shortly after Elevation completed work on the 2020-2021 Health Insurance Marketplace Public Education and Outreach Campaign, the agency was awarded a new contract by CMS to lead its 2021-2022 efforts as well. This will be the ninth consecutive year that Elevation has developed campaigns to encourage and motivate uninsured Hispanics to purchase or re-enroll in health insurance through the Health Insurance Marketplace at CuidadoDeSalud.gov.
Elevation and its partner Edelman executed a digital, multi-market campaign for the Health Insurance Marketplace Open Enrollment period between November 1, 2020 and December 15, 2020. Campaign target audiences included Spanish-reliant Healthy & Young Hispanics, ages 18-34. The campaign ended with more than 8.2 million plan selections across 47 states. In year-over-year enrollment comparisons, there is a growing trend in plan selections which increased 6.6% from 2020, 6.3% from 2019, and 2.2% from 2018.