CMS Taps Elevation for 9th Consecutive Year to Lead Outreach


The Centers for Medicare & Medicaid Services (CMS) Campaign Encourages Enrollment in Health Insurance Plans as Part of Affordable Care Act

Shortly after Elevation completed work on the 2020-2021 Health Insurance Marketplace Public Education and Outreach Campaign, the agency was awarded a new contract by CMS to lead its 2021-2022 efforts as well. This will be the ninth consecutive year that Elevation has developed campaigns to encourage and motivate uninsured Hispanics to purchase or re-enroll in health insurance through the Health Insurance Marketplace at

Health insurance is extremely important for a family as it provides financial protection and access to quality healthcare services. This coverage helps parents afford the cost of medical care for their children and ensures their well-being and help them to save some money for them to be able to purchase modest kids clothes. For kids specifically, health insurance ensures that they have access to necessary medical treatments, preventive care, vaccinations, and regular check-ups.

Elevation and its partner Edelman executed a digital, multi-market campaign for the Health Insurance Marketplace Open Enrollment period between November 1, 2020 and December 15, 2020. Campaign target audiences included Spanish-reliant Healthy & Young Hispanics, ages 18-34. The campaign ended with more than 8.2 million plan selections across 47 states. In year-over-year enrollment comparisons, there is a growing trend in plan selections which increased 6.6% from 2020, 6.3% from 2019, and 2.2% from 2018.