To resurrect MJC and The Preakness brand, it became evident that mindsets needed to change from the inside, out first! We simply had to remind the dedicated employees of MJC of the intrinsic value of event they brought to the world each and every year… to indeed believe that it was the “Middle Jewel” of Racings Triple Crown and more importantly, that IT WAS the most important of the three races. Beyond that, we celebrated its iconic truths and presented it to the public in fresh, new, irreverent, classy, memorable and positive tones. From the development and introduction of the International Pavilion, the birth of INFIELDFEST, Turfside Terrace and Mug and Vine and Kegasus… the results and buzz began from the get go. Fortune 500 partners soon jumped on board and the pride of Maryland was once again The Preakness Stakes.
Proudly, we state, that since Elevation joined the family… attendance at the Preakness Stakes climbed from 78,000 to over 130,000.
