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Maryland Jockey Club

Preakness:

Separate Yourself_Turfside_Terrace_billboard
MJC Preakness_Macys poster
Preakness Stakes_Macy's Poster 2015
MJC Preakness_Macys_poster2
Preakness Stakes_PIC_8x10_875_Maryland_Life_OUTLINE

InfieldFest:

Kegasus

 

https://www.elevation-us.com/wp-content/uploads/2015/04/MJC_InfieldFest_Kegasus_12oz_Curls_FINAL_24.mp4.mp4
https://www.elevation-us.com/wp-content/uploads/2015/04/MJC_InfieldFest_Kegasus-Shades.mp4.mp4
https://www.elevation-us.com/wp-content/uploads/2015/04/MJC_InfieldFest_Kegasus-Hairdryer.mp4.mp4
infieldFest-MJC-10 hour

 

Get Your Preak On

MJC_Preakness_posters 4
MJC_Preakness_posters 6
Get your preak on

 

https://www.elevation-us.com/wp-content/uploads/2015/04/Preakness-Elevator-Spot-1.mp4

Shameless

InfieldFest_OOH_2014_Shameless 4
InfieldFest_OOH_2014_Shameless 1
InfieldFest_OOH_2014_Shameless 3

 

https://www.elevation-us.com/wp-content/uploads/2015/04/Shameless_Inmate_FINAL_mp4.mp4
https://www.elevation-us.com/wp-content/uploads/2015/04/Shameless_Parachute_FINAL_mp4.mp4
https://www.elevation-us.com/wp-content/uploads/2015/04/Shameless_Hospital_FINAL_mp4.mp4

 

0

To resurrect MJC and The Preakness brand, it became evident that mindsets needed to change from the inside, out first! We simply had to remind the dedicated employees of MJC of the intrinsic value of event they brought to the world each and every year… to indeed believe that it was the “Middle Jewel” of Racings Triple Crown and more importantly, that IT WAS the most important of the three races.  Beyond that, we celebrated its iconic truths and presented it to the public in fresh, new, irreverent, classy, memorable and positive tones.  From the development and introduction of the International Pavilion, the birth of INFIELDFEST, Turfside Terrace and Mug and Vine and Kegasus…  the results and buzz began from the get go.  Fortune 500 partners soon jumped on board and the pride of Maryland was once again The Preakness Stakes.

Proudly, we state, that since Elevation joined the family… attendance at the Preakness Stakes climbed from 78,000 to over 130,000.

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