This past November, Ava and Catherine headed south to the Miami International Airport (MIA) to meet a special guest and film an exciting new video for their Trusted Traveler Programs (TTP) clients at U.S. Customs and Border Protection (CBP). Just in time for the holidays, Santa Claus himself joined the Elevation team to help highlight the benefits of Global Entry.
The video opens with Santa landing his sleigh on the runway and making his way towards security, bringing smiles to the faces of travelers as he walks by. He stops at the Global Entry Portal, captures his photo, and proceeds through security, demonstrating how seamless the process is. At baggage claim, Santa retrieves his many gifts, preparing for his worldwide gift delivery.
By following Santa’s journey throughout the airport, we aim to communicate the program’s key advantages effectively. After all, it’s a big deal that Santa trusts Global Entry when flying internationally, especially during this very important time of the year. Plus, it is a great way to spread some holiday cheer.
With a quick turnaround time, the Elevation team worked quickly with Creative Director Juan and Executive Producer Elias to bring this video to life. The team for this project included producers, videographers, make-up artists, audio technicians, and many more. All worked collaboratively to bring this holiday concept to life.
This video is featured on the CBP website and has been distributed across CBP’s external communications channels. Stakeholder partners are also encouraged to share the video with their audiences to help amplify the message and add a little extra festive spirit to their communications. Check out the video on Elevation’s social media pages and on CBP’s official YouTube channel!
