Category Archives: Marketing

Elevation Launches Two-Part Global Entry Awareness Campaign

By | Advertising, Government, Marketing | No Comments

The holiday season often brings tales of travel woes, but with the continued global expansion of Global Entry, Elevation, and CBP are excited to launch a dynamic campaign showcasing the exceptional benefits of this Trusted Traveler Program. We’re proud to unveil our new two-part Global Entry campaign, designed to raise awareness among travelers and demonstrate how the program simplifies the international arrival process when entering the U.S.

On a global level, we’re highlighting the perks of secure and expedited travel in key countries such as Germany, Croatia, Argentina, Japan, and South Korea. Meanwhile, our domestic efforts focus on promoting the Global Entry Mobile App in major U.S. travel hubs, including Philadelphia, Boston, and Atlanta. Through a combination of coordinated outreach, refreshed creative assets, strategic partnerships, and targeted paid media initiatives, this campaign aims to educate travelers about Global Entry, showcase its mobile tools, and deliver a seamless, faster arrival experience into the U.S. We’re excited to see how this initiative increases traveler awareness, boosts engagement, and drives adoption of the program.

ESTA Takes on ACTA

By | Government, Marketing | No Comments

Amanda and Harrison, ESTA Account Executives, traveled across the border to attend the Eastern Canada Travel Industry Summit, hosted by the Association of Canadian Travel Agents. Their mission was to update Canadian travel industry professionals on the latest U.S. entry requirements for non-Canadian passport holders. The energetic duo shared key updates on the Visa Waiver Program, built valuable connections with industry partners, and couldn’t help but fall in love with the vibrant city of Toronto. The two highlights of the trip? Breakfast at Tim Horton’s and Harrison convincing Amanda that the CN Tower was actually named the “Drake Tower.”

Elevation Takes on L.A.

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There’s never a dull day at the U.S. Travel Association’s IPW Conference. This year’s conference included California vibes, live music from the legendary Diana Ross, and opportunities to participate in insightful podcasts & panels.

Account Executives, Amanda and Harrison, headed to L.A. to promote the Visa Waiver Programand make key connections with industry stakeholders. IPW once again reminded us what it truly means to “work hard, play hard”.

 

ITB Berlin 2024

By | Government, Marketing | No Comments

Another successful client conference down! ITB Berlin 2024 is a wrap. The conference hosted over 5,500 exhibitors from 170 countries this year, along with over 100,000 attendees and travel representatives. Senior Account Executive, Amanda, headed to Germany with our clients at the Visa Waiver Program powered by ESTA to inform travelers about the program, talk about the NEW ESTA mobile app, and meet with stakeholders.