June 28, 2023
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Elevation Promotes CBP’s New ESTA Mobile App in Six Languages and Countries

By | Advertising, Government | No Comments

It is tremendously rewarding when one supports a client/partner’s perseverance to get something over the finish line.

Such is the case with U.S. Customs and Border Protections Visa Waiver Program powered by ESTA Leadership. Elevation is honored to have created and launched the ESTA Mobile App campaign internationally in six countries this past month. The strong initial results are making us all the more excited to launch this in even more Visa Waiver Program countries.

The campaign utilizes a broad mix of digital and video assets, making it both whimsical and insightful. You will find Peter Max-inspired animations, destination pins living large, and a phone in your FACE!

Banner Ads

Pin Drop Spots

Phone Face Spots

We have supported and worked with ESTA for almost a decade and I am humbled and proud that our team always seeks to break new ground and challenge themselves to find new adventures (pun intended).

Tip of the hat to our gang of Account and Creative wizards (Amanda, Harrison, Ronnie, Taylor, Laurent, Todd, and Ethan) and to the magicians at Hero Post in Atlanta! Onward and Upward.

                                 – Jimmy

 

April 7, 2023
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conference

Todos Un Pueblo Summit

By | Company Culture | No Comments

From Miami to Mexico, the entire Elevation family (our whole village!) came together for our first annual Todos un Pueblo Summit—which provided a chance to gather in person, feast on the tastiest food in DC (which included a special lunch expertly prepared by El Chalan’s former chef, Gregorio Pumarino), celebrate milestones and get our creative juices flowing. Often, when we are immersed in our daily responsibilities, we don’t have a chance to learn about the successes or challenges of other projects. This special event changed all that. Each of us now holds a deeper appreciation for all the great work being done across the agency—and around the world!

Isn’t that always the case though? Quality family time can strengthen bonds and spark enthusiasm and love. Cheers to what’s next in 2023—a year brimming with creative promise and growth.

May 20, 2021
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Liuna essential workers

Elevation Helps LiUNA Launch “Essential” Recruiting Campaign

By | Advertising | No Comments

During the worst of the pandemic, building construction efforts continued and workers were considered “essential” – although they were not treated as such. Elevation developed the “You Are Essential” campaign to emphasize laborers’ rights to a safe workplace (even in a pandemic), paid sick leave, pandemic sick leave, workers’ compensation, and accurate wages and overtime pay. The campaign ran on digital platforms, social media channels, and radio, and generated more than 500 inquiry calls.

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May 20, 2021
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U.S. Customs and Border Protection

Even in COVID, Elevation Ensures the Signs Are Up

By | Government | No Comments

As U.S. Customs and Border Protection (CBP) deploys biometric identity verification solutions at airports nationwide, Elevation has been leading the consumer-facing signage efforts. Working closely with the client, the Elevation team coordinates virtual site visits for each airport and meets with key CBP field personnel and airport authority staff.

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May 20, 2021
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CDC quit now campaign

Elevation Leads Hispanic Efforts for CDC’s Quit Now Campaign

By | Uncategorized | No Comments

In 2012, the Centers for Disease Control (CDC) launched the Tips from Former Smokers (TIPS) Campaign to educate the public on the dangers of smoking. At the time, the CDC noted that 1 in 8 adults with Hispanic/Latino Heritage smoked cigarettes. Since then, Elevation has supported numerous aspects of the award-winning CDC campaign. Most recently, serving as a subcontracting partner of Plowshare, Elevation led the Hispanic social media efforts to create awareness and prompt engagement and supported the Spanish-language TV integration efforts for this multi-year outreach campaign.

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May 6, 2021
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CBP Once Again Selects Elevation for 5-year BPA Contract

By | Advertising, Government, Marketing | No Comments

U.S. Customs and Border Protection (CBP), the unified border agency within the Department of Homeland Security (DHS), awarded Elevation a 5-year Blanket Purchase Agreement (BPA) to support integrated marketing, advertising, public awareness, and outreach efforts. This is Elevation’s second consecutive 5-year BPA contract with CBP, although we have served the agency with marketing and communications services for nearly two decades.

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May 6, 2021
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CMS

CMS Taps Elevation for 9th Consecutive Year to Lead Outreach

By | Advertising, Healthcare | No Comments

Shortly after Elevation completed work on the 2020-2021 Health Insurance Marketplace Public Education and Outreach Campaign, the agency was awarded a new contract by CMS to lead its 2021-2022 efforts as well. This will be the ninth consecutive year that Elevation has developed campaigns to encourage and motivate uninsured Hispanics to purchase or re-enroll in health insurance through the Health Insurance Marketplace at CuidadoDeSalud.gov.

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