As the year nears its end, we close the books on both the highs and lows, looking eagerly ahead to 2024. Wishing you a safe and warm holiday season!
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One of the many perks of promoting the Visa Waiver Program powered by ESTA with our clients at U.S. Customs and Border Protection is being able to travel around the world promoting travel to the U.S.
Vice President, Pablo has been on HUNDREDS of projects over the past 20+ years. He does so with a clear approach each time so our team asked him about his process when tasked with a new client request.
Pablo’s first step when approaching a new project is assessing which players are the right fit for the task and what that team can bring that is new and fresh to it to make it exceed all expectations.
Our Creative Director, Taylor Crawford, shared his insights on his creative process and how his genius ideas come together. How does he do it? He remains calm, cool, and collected by keeping things in perspective and judgment-free. Taylor feels most creative before the day’s craziness begins and he can just be. As our resident chill guy, he reminds us all to approach each project and task in a relaxed state of mind.
In a variety of iterations, starting with PlacoMed, Elevation and Typhoon Video have been long-standing strategic partners since 2004 and today are a stronger force and alliance than ever. As our go-to digital and traditional media strategy, planning, buying, reporting, and international data mining and analysis agency, our partnership defines our mantra “We never lead with the plumbing, we always lead with the poetry”.
As the world began to crawl out from under its Hermit crab shell in the fall of 2022, Elevation and the Visa Waiver Program (Powered by ESTA) greeted an eager post-pandemic traveling community by attending trade and travel exhibitions around the world, which included Germany, Japan, London, Netherlands, and Spain.
Elevations’ Creative Director and Writer, Ron Huey, has spent his career coming up with simple ideas to solve complex problems. As members of the team marvel at his creative concepts, we often wonder…how does he do it? We asked the mastermind himself what he finds to be the key to good creative.
It is tremendously rewarding when one supports a client/partner’s perseverance to get something over the finish line.
Such is the case with U.S. Customs and Border Protections Visa Waiver Program powered by ESTA Leadership. Elevation is honored to have created and launched the ESTA Mobile App campaign internationally in six countries this past month. The strong initial results are making us all the more excited to launch this in even more Visa Waiver Program countries.
The campaign utilizes a broad mix of digital and video assets, making it both whimsical and insightful. You will find Peter Max-inspired animations, destination pins living large, and a phone in your FACE!
Banner Ads
Pin Drop Spots
Phone Face Spots
We have supported and worked with ESTA for almost a decade and I am humbled and proud that our team always seeks to break new ground and challenge themselves to find new adventures (pun intended).
Tip of the hat to our gang of Account and Creative wizards (Amanda, Harrison, Ronnie, Taylor, Laurent, Todd, and Ethan) and to the magicians at Hero Post in Atlanta! Onward and Upward.
– Jimmy
From Miami to Mexico, the entire Elevation family (our whole village!) came together for our first annual Todos un Pueblo Summit—which provided a chance to gather in person, feast on the tastiest food in DC (which included a special lunch expertly prepared by El Chalan’s former chef, Gregorio Pumarino), celebrate milestones and get our creative juices flowing. Often, when we are immersed in our daily responsibilities, we don’t have a chance to learn about the successes or challenges of other projects. This special event changed all that. Each of us now holds a deeper appreciation for all the great work being done across the agency—and around the world!
Isn’t that always the case though? Quality family time can strengthen bonds and spark enthusiasm and love. Cheers to what’s next in 2023—a year brimming with creative promise and growth.
An integral part of the Elevation family and a true wordsmith, we asked Kim what her secret to good copywriting was.
